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CPG Branding: Defining your company brand for 2021
CPG branding and service offerings have been affected by a variety of outside factors in 2020. Moving into 2021, CPG companies must look for a more diverse set of talented individuals to fill roles that will become necessary for expanded marketing capabilities, PR and service offerings. App driven data and delivery options CPG branding beyond…
CPG Trends for 2021: Diversity, Digital and the Transforming Workplace
Recruiters are more than just a pipeline of highly qualified professionals ready to enhance your business—they offer perspective on larger issues affecting the industry, extending the experience to get ahead of trends and the consultative support you may not have even known was a viable resource. A recruiter is uniquely positioned to gain and gather…
CPG Recruitment: 4 ways to take your company from survival to prosperity
The value of experienced and knowledgeable CPG recruitment has never been more evident or relevant than in 2020. Industry trends are forcing CPG decision-makers to shift focus from the traditional sources of leadership and talent to meet the demands of these emerging paradigms. Omnichannel marketing and digitization have resulted in more comprehensive customer experiences. Customization…
HIRING TALENT DURING CORONAVIRUS: WHAT IS THE BEST APPROACH?
Are companies hiring? What does the job market look like? How has the coronavirus affected the job market and the way companies are hiring right now? I’ve been recruiting in the consumer products industry for over 20 years and have a front row seat to the job market within CPG. The best way I know…
How are you prioritizing your people?
In this very uncertain time, people are looking for leadership. AND, people are looking at the leadership not just in their own company but also studying what other companies are doing to make a difference. Times are changing and a new normal is going to be created. Employees are looking at their managers for direction,…
CPG Companies Are Placing A High Value On Quality of Life in Bentonville, AR
It’s that time of year again – Fortune’s list of 100 best companies to work for is out. As an executive recruiter, I love reviewing and digging into this list. I want to know why employees think their company is the best. Employees are evaluating their company as a Great Place to Work for All™…
The #1 Rule of Resume Writing: Don’t Waste the Reader’s Time
Write a resume that clearly showcases your strengths and accomplishments, so your reader can quickly see the connection between your background and the company’s needs. Investing time upfront to present an organized, articulate resume that shows respect for your reader’s time is a great way to not only introduce yourself to your next employer but…
If You Were a Product, What Would Be Your Star Ranking??
If you’re like me, you are constantly looking at reviews and rankings. When we do this, we are just trying to make sure that we are making the best decision regarding a purchase, or we want to get an idea of what other people might think about a product or service. If you are a…
RESETTING YOUR CONVERSATIONS ON DIVERSITY IN THE WORKPLACE
Although the last few years have seen important strides made in addressing the gender gap on corporate boards, a worrying trend in its wake is that many men in corporate America are getting tired of hearing about it.Even though countless studies have been published about the benefits of having a healthier variety of thought, experience…
Why Some People Get Hired – and Others Don’t
Hint: Preparation and good manners will take you a long way. Written by: Cameron Smith Ask a manager why someone was hired and you hear, “We love her energy!” Whether they call it confidence, enthusiasm or positive energy, managers know it when they see it. But, how do you convey energy and enthusiasm in the…
Amazon vs. Walmart – The Tide Has Turned
For the past 10 years, it’s been a foregone conclusion that Amazon would soon take over the retail world. As proof, in 2017 Forbes.com published an article titled “Walmart Will Never Beat Amazon”. But, as with everything, nothing is so certain. Just two years later, the author who published “Walmart will never beat Amazon” has…
Your Most Important Investment: YOU
Recently, I attended a networking event where we sat at tables based on our life stage. I moderated a list of questions to a group of ladies who had been in the workforce 15+ years. As the session was wrapping up, I decided to ask a final question: “What things are you doing to continue developing/investing…
Who’s sitting at your table that can’t execute toward your strategic plan?
And just as important, who isn’t sitting at your table from an intellectual capital perspective that you need? Every company is fighting for the same thing – shelf space with their biggest retailers: Walmart, Kroger, Walgreens, Costco, Sam’s and Amazon (from an SEO standpoint). The consumer product manufacturers and suppliers who will continue to win…
Hiring Managers Beware: The Interview Is Happening on Both Sides of the Table
Interviewing is a two-way street and in a candidate driven market, sometimes the interview process is reversed. Strong candidates might have multiple offers or opportunities and it seems they may be asking more questions of companies in the interview than they may be receiving. Over the years there is a common theme that I’ve seen with…
Making a Difference: Treating Diversity as a Business Priority
The problem with unconscious biases is that they are unconscious. They’re tough to see, hard to talk about, and can take a long time to change. As Beth Pittman and I discussed at the Stanford Graduate School of Business Me2We Conference, pushing against them in the workplace can be encouragingly straightforward and a proven way to improve both…
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