Ecommerce: Digital trends occupying physical spaces

Ecommerce has been a disruptive force for more than twenty years, slowly but surely securing a larger market share year by year, forcing retail companies to rethink and remodel how they do business. 

The unique and ongoing circumstances of the pandemic accelerated the growth of ecommerce by isolating large portions of the population who still needed the products they had for so long relied upon and causing them to turn to the digital space for fulfillment. 

The growth of online retail markets, compared to the peak of the pandemic, may slow, but consumer behaviors have been altered for good, forcing many retail-based companies to rethink how they allocate their physical space to accommodate this increasingly prominent segment of their business. 

Physical retail spaces will become increasingly important, offering consumers unique experiences and promoting opportunities for customers to form relationships with brands that go beyond adding products to their carts, and providing logistically valuable staging areas through which online order fulfillment can be accomplished more efficiently. 

Ecommerce is becoming a larger part of the economy and now will be a larger part of retail’s physical landscape. Companies need to focus on building those teams equipped to fully engage with and capitalize on the growth of online markets affecting brick and mortar spaces.

Developing your Ecommerce team

Moving forward, as CPG hiring market experts, we want to provide you with guidance when it comes to developing a team that will dynamically check all of your digital boxes. This is a starting roster we feel will consistently serve your company in this and future times of growth.

Your Director

This leader must implement all the strategic points of your ecommerce plan, utilizing their management experience and familiarity with cutting-edge digital sales and marketing technology to enhance existing brands. The director develops and sets goals and, depending on the size of your team and company, this role can be expanded into project managers to provide higher levels of communication between departments and team members.

Your Analyst

A company needs to have a firm and working understanding of the data to determine where and when you need to alter course. The analyst creates paths to gather user data and use that information to boost efficiency. The analyst is not only skilled in their understanding of metrics, but can present them in such a way that is accessible to uninitiated decision-makers.

Your Tech Lead

They are the backbone of your digital strategy, determining the best technical course when developing the digital ecosystem that aligns with your company’s vision. They are familiar with business process management and automation software such as DAM, PXM and MDM, recognizing the strengths and weaknesses associated with the latest ecommerce systems. 

Your Creative Team

To achieve innovative and visible content development, design and digital marketing, we wouldn’t suggest putting all of those diverse and challenging tasks under one hat. This team has to publish engaging and relevant content, monitor its effectiveness and make adjustments accordingly to get a proverbial bang-for-your-buck. They must have a significant eye for detail, consistently create compelling and grammatically correct content, as well as be experienced with a variety of active and developing content management systems, graphics design software and marketing automation software. 

As ecommerce becomes an increasingly larger part of the consumer experience, Cameron Smith & Associates wants to help our client partners grow those teams that will allow them to fully capitalize on this movement and fully actualize their brand to changing audiences.

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